How Much Does an Ecommerce Website Cost UK

Kate Morh
June 11, 2024
min read
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Let's be honest, the question of how much an ecommerce website costs is a bit like asking, "How much is a car?" The answer is, it depends. A lot. The cost can range from a few hundred pounds to tens of thousands, depending on various factors. But don't worry, we're here to help you navigate this pricing labyrinth and understand the different factors that influence the cost of building an ecommerce website in the UK.

Why Website Costs Vary Wildly

Ecommerce website costs can vary wildly due to several factors:

The DIY Dilemma:

While DIY options exist, they often require a significant investment of time and technical expertise. If your resources are limited, or you'd rather focus on other aspects of your business, partnering with an agency can be a smart investment.

Time vs. Money:

Building your own website can save you money upfront, but it could cost you more in the long run if you end up with a poorly designed or dysfunctional site that doesn't convert visitors into customers. It's a classic trade-off between time and money.

Complexity Conundrum:

A basic brochure website with a few pages will cost significantly less than a complex ecommerce store with hundreds of products, custom features, and integrations with third-party systems. It's like the difference between ordering a plain cheese pizza and a gourmet pizza with all the toppings - the more elaborate your order, the higher the price.

Breaking Down the Ecommerce Budget

Here's a breakdown of the typical costs associated with building an ecommerce website:

Domain Name:

Your domain name is your website's address on the internet. It's your digital real estate, and it typically costs around £10-£20 per year. It's like buying a plot of land to build your house on.


Your website needs a place to live, and that's where hosting comes in. Hosting costs can vary depending on your provider, the size of your website, and the amount of traffic you expect. It's like renting an apartment for your website - you need to pay a monthly fee to keep it online. Hosting fees can range from £5 to £250 per month.


The design of your website is your first impression, your digital storefront. A well-designed website can make all the difference in attracting and retaining customers. Design costs can vary widely depending on the complexity of your site and the experience of the designer. It's like hiring an interior designer for your store - you want someone who can create a space that's both beautiful and functional.


Once your website design is finalized, it's time to bring it to life. This is where the developers come in, using their coding wizardry to transform your design into a fully functional website. Development costs can also vary depending on the complexity of your site and the experience of the developers. It's like hiring a construction crew to build your store - you want skilled professionals who can get the job done right.

Ecommerce Platform:

Your ecommerce platform is the engine that powers your online store. It's the software that handles everything from product listings and shopping carts to payments and order fulfillment. Popular ecommerce platforms include Shopify, WooCommerce, and Magento. The cost of your ecommerce platform will depend on the features you need and the pricing model of the provider. Some platforms charge a monthly fee, while others offer a one-time purchase option. It's like choosing a car - you need to find one that fits your budget and meets your needs.

Agency Pricing

Ecommerce agencies typically offer three main pricing models:

Project-Based Pricing:

This model involves paying a fixed fee for a complete website build. This is a good option if you have a clear idea of what you want and a set budget. It's like buying a pre-packaged vacation - you know exactly what you're getting, and there are no surprises.

Hourly Rates:

This model involves paying the agency an hourly rate for their services. This can be a good option if you have a flexible budget and want more control over the project. It's like hiring a personal chef - you pay for the time they spend cooking, and you get a custom-made meal.


This model involves paying a monthly fee for ongoing support and maintenance. This is a good option if you want a long-term partner who can help you keep your website up-to-date and running smoothly. It's like having a personal mechanic for your car - they're always there to fix any problems that arise.

Hidden Costs

While DIY options may seem cost-effective at first, hidden expenses like ongoing maintenance, security updates, and marketing can quickly add up. A reputable agency can help you budget for these costs upfront, avoiding unpleasant surprises down the road.

Maintenance and Updates:

Your website isn't a "set it and forget it" kind of thing. It needs regular maintenance and updates to keep it secure, functional, and up-to-date with the latest technologies. Think of it like owning a car - you need to change the oil, rotate the tires, and get regular tune-ups to keep it running smoothly.

Marketing and Advertising:

Building a beautiful website is just the beginning. You need to attract visitors to your digital doorstep, and that's where marketing and advertising come in. This can include everything from search engine optimization (SEO) to pay-per-click (PPC) advertising and social media campaigns. It's like throwing a party - you need to send out invitations to get people to show up.

Search Engine Optimization (SEO):

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). This can be a complex and ongoing process, but it's essential for attracting organic traffic to your site. Think of it as planting seeds that will eventually grow into a lush garden of website traffic.

Paid Advertising:

PPC advertising and social media ads can be a quick and effective way to drive targeted traffic to your website. However, it's important to budget for these costs, as they can add up quickly. It's like renting a billboard on a busy highway - you'll get a lot of eyeballs on your brand, but it will cost you.

WEBCOOL - Your Partner in Ecommerce Excellence

Building a successful ecommerce website is no small feat, but it doesn't have to be a daunting task. Webcool, a leading Shopify Plus agency, is here to help you every step of the way. We offer a full suite of ecommerce services, from website design and development to marketing and ongoing support. Our team of experts will work with you to create a custom-tailored solution that meets your unique business needs and budget. Whether you're starting from scratch or looking to revamp your existing store, we have the expertise to help you succeed in the competitive world of ecommerce.

Real-Time Cost for Ecommerce Websites in the UK

The cost of an ecommerce website in the UK can vary widely depending on the size and complexity of your project. Here's a rough estimate of what you can expect to pay:

  • Basic Ecommerce Website: £2,000 - £10,000
  • Custom Ecommerce Website: £10,000 - £50,000+

These costs include design, development, and basic functionality. Additional costs may apply for features like custom integrations, advanced marketing tools, and ongoing support.

Don't let the cost of building an ecommerce website scare you away from pursuing your online business dreams. With careful planning and the right partner, you can create a successful online store that generates revenue and grows your brand. Contact Webcool today for a free consultation and let us help you bring your ecommerce vision to life.

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