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Analytics
Analytics
Google Analytics 4 Friend or Foe?
If you're an ecommerce aficionado, chances are you've heard the buzz about Google Analytics 4 (GA4).
Maria Lerkin
July 21, 2024
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6
min read
Analytics
Data-Driven Storytelling for Persuasive Reports
Nobody likes a boring report. They're dry, dull, and about as exciting as watching paint dry. But what if I told you that reports don't have to be soul-sucking snooze fests?
Maria Lerkin
July 20, 2024
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6
min read
Analytics
When to Trust Your Instincts and When to Trust the Numbers
Ever found yourself wrestling with a business decision, torn between the cold, hard data staring you in the face and that nagging feeling in your gut?
Maria Lerkin
July 19, 2024
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6
min read
Analytics
Attributing Success (and Failure) to the Right Channels
In the labyrinthine world of digital marketing, attribution is the holy grail, the elusive treasure that marketers seek to understand the true impact of their efforts.
Maria Lerkin
July 18, 2024
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6
min read
Analytics
My Conversion Rate Is Lower Than My Self-Esteem... Help!
It's a moment of truth, a reality check that can either leave you feeling like a champion or send your self-esteem into a nosedive.
Maria Lerkin
July 17, 2024
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6
min read
Analytics
When Your Analytics Dashboard Feels Like a Foreign Language
Staring at your ecommerce analytics dashboard can sometimes feel like trying to decipher ancient Sumerian hieroglyphics.
Maria Lerkin
July 16, 2024
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6
min read
Analytics
Data-Driven vs Gut Feeling When to Listen to Which
In the ever-evolving world of ecommerce, making the right decisions can feel like a high-stakes poker game.
Maria Lerkin
July 15, 2024
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6
min read
Analytics
"This Report Makes No Sense" - Your Guide to Deciphering Data
Staring at an analytics report can sometimes feel like trying to read ancient hieroglyphs or decipher a cryptic message from a fortune cookie.
Maria Lerkin
June 8, 2024
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5
min read
Analytics
Goal Setting with Analytics Beyond Just Making More Money
Let's be honest, who doesn't love the sweet sound of cha-ching? But in the thrilling world of ecommerce, there's more to success than just raking in the dough.
Maria Lerkin
June 7, 2024
•
5
min read
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