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Business
Hiring Your First Employee Excitement vs. Existential Dread
Your ecommerce business is thriving, orders are rolling in, and you're starting to feel like a one-person circus, juggling a million tasks at once.
Kate Morh
July 30, 2024
•
6
min read
Business
Saying "No" to Opportunities Focus for the Win
In the bustling bazaar of business opportunities, it's easy to get swept up in a whirlwind of "yeses."
Kate Morh
July 29, 2024
•
6
min read
Business
Scaling Up How to Grow Without Losing Your Mind
Congratulations! Your ecommerce business is thriving, and you're ready to take it to the next level.
Kate Morh
July 28, 2024
•
6
min read
Business
When Burnout Creeps In (and How to Kick It Out)
let's have a heart-to-heart. We all know the thrill of chasing our dreams, building businesses from the ground up, and hustling like there's no tomorrow.
Kate Morh
July 27, 2024
•
6
min read
Business
The "Should I Quit My Job?" Conundrum
Have you ever stared at your computer screen, daydreaming about ditching your soul-sucking 9-to-5 and launching your own ecommerce empire?
Kate Morh
July 26, 2024
•
6
min read
Business
Building a Company Culture (Even If It's Just You and Your Cat)
Running an ecommerce business from your home office can be a dream come true - pajama pants as the dress code, unlimited coffee refills, and a furry feline overlord as your sole coworker.
Kate Morh
July 25, 2024
•
6
min read
Business
Finding a Mentor Your Business Yoda
In the vast galaxy of ecommerce, even the most seasoned entrepreneurs can feel like they're navigating a nebula of uncertainty.
Kate Morh
July 24, 2024
•
6
min read
Business
When Your Co-Founder Is Driving You Crazy
Ah, the joys of co-founding a business! Shared passion, collaborative energy, and the thrill of building something together.
Kate Morh
July 23, 2024
•
6
min read
Business
Navigating Tricky Legal Stuff (Without Becoming a Lawyer)
Legal jargon can be more confusing than a Rubik's Cube on a Tilt-A-Whirl. But in the wild world of ecommerce, understanding the legal landscape is crucial for protecting your business and avoiding costly mistakes.
Kate Morh
July 22, 2024
•
6
min read
Analytics
Google Analytics 4 Friend or Foe?
If you're an ecommerce aficionado, chances are you've heard the buzz about Google Analytics 4 (GA4).
Maria Lerkin
July 21, 2024
•
6
min read
Analytics
Data-Driven Storytelling for Persuasive Reports
Nobody likes a boring report. They're dry, dull, and about as exciting as watching paint dry. But what if I told you that reports don't have to be soul-sucking snooze fests?
Maria Lerkin
July 20, 2024
•
6
min read
Analytics
When to Trust Your Instincts and When to Trust the Numbers
Ever found yourself wrestling with a business decision, torn between the cold, hard data staring you in the face and that nagging feeling in your gut?
Maria Lerkin
July 19, 2024
•
6
min read
Analytics
Attributing Success (and Failure) to the Right Channels
In the labyrinthine world of digital marketing, attribution is the holy grail, the elusive treasure that marketers seek to understand the true impact of their efforts.
Maria Lerkin
July 18, 2024
•
6
min read
Analytics
My Conversion Rate Is Lower Than My Self-Esteem... Help!
It's a moment of truth, a reality check that can either leave you feeling like a champion or send your self-esteem into a nosedive.
Maria Lerkin
July 17, 2024
•
6
min read
Analytics
When Your Analytics Dashboard Feels Like a Foreign Language
Staring at your ecommerce analytics dashboard can sometimes feel like trying to decipher ancient Sumerian hieroglyphics.
Maria Lerkin
July 16, 2024
•
6
min read
Analytics
Data-Driven vs Gut Feeling When to Listen to Which
In the ever-evolving world of ecommerce, making the right decisions can feel like a high-stakes poker game.
Maria Lerkin
July 15, 2024
•
6
min read
Marketing
The "Viral" Myth Sustainable Growth Strategies That Work
In the world of ecommerce marketing, the word "viral" is often thrown around like confetti at a New Year's Eve party.
Floyd Wisozk
July 14, 2024
•
6
min read
Marketing
Is Your Website Your Best Salesperson? It Should Be.
Imagine having a salesperson who never sleeps, never calls in sick, and never complains about working overtime.
Floyd Wisozk
July 13, 2024
•
6
min read
Marketing
PR for Small Businesses Getting Noticed Without the Big Bucks
No, not the kind that involves crisis management and damage control (though that's a whole other blog post).
Floyd Wisozk
July 12, 2024
•
6
min read
Marketing
Guerilla Marketing Tactics That Get Attention
Forget boring billboards and tired TV ads - this is the realm of the bold, the creative, and the downright audacious. It's where David takes on Goliath with a slingshot full of ingenuity and a mischievous grin.
Floyd Wisozk
July 11, 2024
•
6
min read
Marketing
When Your Marketing Campaign Falls Flat on Its Face
Alright, marketers, let's have a real talk. We've all been there - that sinking feeling in the pit of your stomach when you realize your meticulously planned marketing campaign is flopping harder than a fish out of water.
Floyd Wisozk
July 10, 2024
•
6
min read
Marketing
Embracing the Power of Storytelling (Even if You Hate Writing)
Storytelling is the marketing buzzword du jour, but let's be real, not all of us are Shakespearean scholars. Some of us break out in hives at the mere thought of crafting a compelling narrative.
Floyd Wisozk
July 9, 2024
•
6
min read
Marketing
Don't Forget the Power of "Old School" Marketing
We're constantly bombarded with ads on social media, emails vying for our attention, and SEO strategies that promise to catapult us to the top of Google's search results.
Floyd Wisozk
July 8, 2024
•
6
min read
Ecommerce
Creating Product Bundles That Actually Sell
Ever found yourself wandering aimlessly through a store, paralyzed by indecision and overwhelmed by the sheer number of choices?
Kate Morh
July 7, 2024
•
6
min read
Ecommerce
Don't Let Your Return Policy Scare Customers Away
They're the bane of many online retailers' existence, the dreaded "R" word that can send shivers down your spine and make you want to hide under your desk.
Kate Morh
July 6, 2024
•
6
min read
Ecommerce
When Your Product Photoshoot Goes Hilariously Wrong
Picture this: You've meticulously planned your product photoshoot. You've gathered the props, arranged the lighting, and even bribed your pet to cooperate (with treats, of course).
Kate Morh
July 5, 2024
•
6
min read
Marketing
Marketers Plan Where They Need to Go and How To Get There Efficiently in Order to
Marketing without a plan is like embarking on a road trip without a map or GPS. You might eventually stumble upon your destination, but you'll likely encounter detours, wrong turns, and a whole lot of unnecessary frustration along the way.
Floyd Wisozk
July 4, 2024
•
6
min read
Ecommerce
The Post-Purchase Follow-Up Turning Shoppers into Fans
Congratulations! A customer just clicked that coveted "Buy Now" button. Pop the champagne! But hold on a second, the celebration isn't over yet.
Kate Morh
July 3, 2024
•
6
min read
Marketing
"Authenticity" in Marketing Buzzword or Business Essential?
In the dizzying world of marketing, buzzwords come and go faster than a TikTok trend. But amidst the ever-changing jargon, one term has stood the test of time (and countless eye rolls): authenticity.
Floyd Wisozk
July 2, 2024
•
6
min read
Ecommerce
Personalization Creepy or Cool?
Picture this: You're browsing your favorite online store, and suddenly, a banner pops up with a personalized recommendation for a product you've been eyeing but haven't yet purchased.
Kate Morh
July 1, 2024
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6
min read
Marketing
What Are The Two Factors Used to Classify Social Networks for Marketers?
Navigating the vast and ever-changing landscape of social media can feel like trying to find your way through a labyrinth of memes, viral videos, and targeted ads. But fear not, fellow marketers, because there's a method to this madness.
Floyd Wisozk
June 30, 2024
•
6
min read
Marketing
Marketing Automation Save Your Sanity (and Time)
Let's be honest, marketing your ecommerce business can sometimes feel like a Herculean task.
Floyd Wisozk
June 29, 2024
•
6
min read
Ecommerce
Turning Your Website into a Conversion Machine
Ever feel like your ecommerce website is a revolving door? Plenty of visitors, but few buyers? Don't despair! You're not alone.
Kate Morh
June 28, 2024
•
6
min read
Ecommerce
The "Under $25" Section
Hold onto your hats, ecommerce aficionados, because we're about to unveil a secret weapon that can boost your sales, delight your customers, and turn your online store into a shopper's paradise.
Kate Morh
June 27, 2024
•
6
min read
Business
The Fine Art of Asking for Help (And Why It's Essential)
Whether it's troubleshooting a technical issue, brainstorming marketing ideas, or simply venting about the daily struggles of running a business, asking for help can be a game-changer.
Kate Morh
June 26, 2024
•
6
min read
Ecommerce
When Holiday Sales Leave You More Exhausted Than Excited
The holiday season: a time of joy, cheer, and... utter exhaustion for ecommerce entrepreneurs? Yep, you heard that right.
Kate Morh
June 25, 2024
•
6
min read
Ecommerce
Gamification for Ecommerce Making Shopping Fun Again
Alright, fellow ecommerce enthusiasts, let's talk about the elephant in the room-or rather, the bored panda in the online store.
Kate Morh
June 24, 2024
•
6
min read
Ecommerce
Why Ecommerce Website is Important
In the digital age, an ecommerce website isn't just a nice-to-have; it's a necessity for businesses looking to thrive in the competitive retail landscape.
Kate Morh
June 23, 2024
•
6
min read
Business
When Your Side Hustle Becomes Your Main Hustle
If your side hustle is starting to feel like more than just a hobby, it might be time to consider taking the leap and turning it into your main squeeze.
Kate Morh
June 22, 2024
•
6
min read
Marketing
Importance of Digital Marketing in Ecommerce
In the bustling digital marketplace, where attention spans are shorter than a goldfish's memory and competition is fiercer than a Black Friday sale, having a stellar ecommerce website is just half the battle.
Floyd Wisozk
June 21, 2024
•
6
min read
Business
Bootstrapping vs Funding Which Path Is Right?
It's like choosing between a trusty steed and a high-powered sports car - both can get you to your destination, but the journey will be vastly different.
Kate Morh
June 20, 2024
•
6
min read
Business
How to Make Someone Buy Your Product Online
It's not just about having a pretty website or offering competitive prices; it's about understanding your audience, building trust, and creating a seamless shopping experience that makes them want to whip out their credit cards and click that sweet "Buy Now" button.
Kate Morh
June 19, 2024
•
6
min read
Business
Setting Boundaries Why Your Clients Shouldn't Have Your Cell Number
So, let's dive into why your cell number should be treated like a sacred relic, guarded from the prying eyes (and thumbs) of demanding clients.
Kate Morh
June 18, 2024
•
6
min read
Business
Dealing with Difficult Clients (Without Losing Your Cool)
Fellow agency warriors, because with the right strategies and a Zen-like mindset, you can tame even the most unruly clients (and maybe even turn them into decent human beings).
Kate Morh
June 17, 2024
•
6
min read
Business
The "Feast or Famine" Cycle of Entrepreneurship
Intrepid business owner, because with a little savvy and a dash of resilience, you can tame this beast and create a more sustainable path to success.
Kate Morh
June 16, 2024
•
6
min read
Ecommerce
How Much Does Ecommerce Website Cost
So, what gives? Why are ecommerce website costs as varied as a bag of jelly beans? Let's break it down, shall we?
Kate Morh
June 15, 2024
•
6
min read
Ecommerce
How to Increase Organic Traffic on Ecommerce Website
Organic traffic is the lifeblood of any ecommerce website. It's the steady stream of visitors who find your site through search engines like Google, not paid advertising.
Kate Morh
June 14, 2024
•
6
min read
Ecommerce
How to Improve User Experience on Ecommerce Website
Let's be real, we've all experienced the frustration of a poorly designed ecommerce website.
Kate Morh
June 13, 2024
•
7
min read
Ecommerce
How Long Does It Take to Build a Ecommerce Website
It's a bit like asking, "How long does it take to build a house?" - the answer depends on a multitude of factors. But fear not, aspiring ecommerce mogul!
Kate Morh
June 12, 2024
•
6
min read
Ecommerce
How Much Does an Ecommerce Website Cost UK
"How much is a car?" The answer is, it depends. A lot. The cost can range from a few hundred pounds to tens of thousands, depending on various factors.
Kate Morh
June 11, 2024
•
6
min read
Ecommerce
Top 5 Ecommerce Agencies in USA
The United States, a land of innovation, diversity, and endless possibilities, is also the epicenter of the global ecommerce boom.
Kate Morh
June 10, 2024
•
6
min read
Ecommerce
How to Sell Your Ecommerce Business
You've poured your heart and soul into it, nurtured it like a digital bonsai tree, and watched it blossom into a profitable venture.
Kate Morh
June 9, 2024
•
6
min read
Analytics
"This Report Makes No Sense" - Your Guide to Deciphering Data
Staring at an analytics report can sometimes feel like trying to read ancient hieroglyphs or decipher a cryptic message from a fortune cookie.
Maria Lerkin
June 8, 2024
•
5
min read
Analytics
Goal Setting with Analytics Beyond Just Making More Money
Let's be honest, who doesn't love the sweet sound of cha-ching? But in the thrilling world of ecommerce, there's more to success than just raking in the dough.
Maria Lerkin
June 7, 2024
•
5
min read
Analytics
Metrics That Actually Move the Needle for Your Business
Who doesn't love seeing those follower counts climb or watching website traffic hit an all-time high? It's like a dopamine hit for the data-driven soul.
Maria Lerkin
June 6, 2024
•
5
min read
Ecommerce
Don't Let Bad UX Ruin Your Ecommerce Dreams
Imagine this: a customer stumbles upon your online store, eager to snag that perfect pair of polka-dotted pyjamas (because, hey, who doesn't love polka-dotted pyjamas?).
Kate Morh
June 5, 2024
•
3
min read
Analytics
Data Visualization Making Boring Data Beautiful (And Understandable)
If spreadsheets were a color, they'd be eggshell white. Practical, yes. Inspiring? Not so much.
Maria Lerkin
June 4, 2024
•
3
min read
Business
Finding Your "Why" (Beyond Just Making Money)
The 9-to-5 grind just doesn't cut it anymore, and the freedom and potential of building your own venture beckon you forward.
Kate Morh
June 3, 2024
•
4
min read
Marketing
What is Lifecycle Marketing
Think of it as nurturing a relationship instead of just chasing a one-time sale.
Floyd Wisozk
June 2, 2024
•
4
min read
Ecommerce
Is Your Website ADA Compliant? It Should Be
Imagine this: a potential customer, brimming with excitement, lands on your e-commerce website.
Kate Morh
June 1, 2024
•
3
min read
Analytics
Turning Data into Actionable Insights (Before Your Brain Explodes)
Sometimes your analytics dashboard feels more like a sci-fi thriller than a helpful business tool.
Maria Lerkin
May 31, 2024
•
3
min read
Ecommerce
What is The Main Factor to Consider When Classifying Products
Organizing your ecommerce products might not sound as thrilling as a high-speed car chase, but trust us, it's crucial for your online store's success.
Kate Morh
May 30, 2024
•
5
min read
Ecommerce
Subscription Boxes Hype or Here to Stay?
Offering everything from beauty products and gourmet snacks to pet toys and quirky socks.
Kate Morh
May 29, 2024
•
5
min read
Ecommerce
What are Two Questions that Smart Spenders Ask Before Making a Purchase?
We've all fallen prey to the siren song of impulse buying.
Kate Morh
May 28, 2024
•
5
min read
Ecommerce
Elevate Your Online Presence About Exploring The Best E-commerce Websites for Business Success
It's the virtual epicenter of your business, where customers come to discover, explore, and ultimately, make a purchase.
Kate Morh
May 27, 2024
•
6
min read
Ecommerce
How to Drive Traffic to My Shopify Store
Driving traffic to your online store is a journey, not a destination, and it requires a multifaceted approach.
Kate Morh
May 26, 2024
•
6
min read
Ecommerce
How Ecommerce Has Changed Business
The days when shopping meant venturing out into the wild, braving crowded malls, and waiting in endless lines?
Kate Morh
May 25, 2024
•
6
min read
Ecommerce
Don't Just Sell Products, Sell an Experience
The e-commerce landscape is a digital battlefield where countless brands compete for attention.
Kate Morh
May 24, 2024
•
3
min read
Business
Work Smarter, Not Harder (Or Is That Just a Cliche?)
The answer, like most things in life, is delightfully nuanced.
Kate Morh
May 23, 2024
•
3
min read
Ecommerce
What Strategy Would Most Help an eCommerce Business Drive Traffic to Their Website
You've got amazing products, a website that could make a designer weep tears of joy, and...crickets.
Kate Morh
May 22, 2024
•
3
min read
Analytics
When Your Bounce Rate Makes You Want to Bounce off a Wall
The holiday shopping frenzy is upon us! Is your ecommerce store ready to jingle those virtual cash registers?
Maria Lerkin
May 21, 2024
•
3
min read
Analytics
"My Competitors Are Crushing It"...Or So My Data Says
Let's be honest, sometimes checking your analytics dashboard feels a bit like a competitive sport...and you're the scrappy underdog.
Maria Lerkin
May 20, 2024
•
4
min read
Business
Embracing Failure as a Learning Experience (Ouch, But True)
Let's face it, failure isn't exactly on the entrepreneurial vision board. We picture ourselves crushing goals, disrupting industries, and leaving a trail of champagne corks and victory dances in our wake.
Kate Morh
May 19, 2024
•
3
min read
Analytics
Don't Let Your Analytics Tools Control You, You Control Them
Alright, fellow data nerds, gather 'round.
Maria Lerkin
May 18, 2024
•
5
min read
Business
Finding Your Tribe Surrounding Yourself with Supportive People
Building a business can feel like an exhilarating tightrope walk.
Kate Morh
May 17, 2024
•
3
min read
Analytics
The Dark Side of Vanity Metrics Why They Can Be Dangerous
Think of your ecommerce analytics dashboard as a bustling marketplace, teeming with numbers, graphs, and intriguing trends.
Maria Lerkin
May 16, 2024
•
3
min read
Analytics
Customer Journey Mapping Where Are People Getting Lost?
Think of your ecommerce site as a bustling city. Your customers are tourists, eager to explore, but they need a good map to find their way.
Maria Lerkin
May 15, 2024
•
4
min read
Ecommerce
Conquering The Mobile Shopping Experience
These days, it's not just about having an online store; it's about crafting a mobile shopping experience so seamless.
Kate Morh
May 14, 2024
•
5
min read
Analytics
Is Your Data Telling You a Love Story or a Horror Story?
Ecommerce analytics can be a bit like a choose-your-own-adventure novel.
Maria Lerkin
May 13, 2024
•
5
min read
Analytics
The "Aha!" Moment When Your Data Finally Clicks
Picture this: You're knee-deep in spreadsheets, your eyes glazing over as you sift through endless rows and columns of data.
Maria Lerkin
May 12, 2024
•
3
min read
Analytics
Don't Be Afraid to Experiment (Your Data Will Thank You)
In the ever-evolving world of e-commerce, playing it safe is a surefire way to be left behind.
Maria Lerkin
May 11, 2024
•
4
min read
Analytics
Predictive Analytics Can Your Data See the Future?
We all wish we could peek into the future of our ecommerce stores.
Maria Lerkin
May 10, 2024
•
4
min read
Marketing
How to Do Affiliate Marketing on Pinterest
Whether you're an affiliate marketing newbie or looking to diversify your platforms, let's dive into how to cash in on all that creative pinning.
Floyd Wisozk
May 9, 2024
•
4
min read
Business
What is The Main Purpose of Developing a Business Pitch?
A business pitch is a concise, captivating presentation designed to convince a specific audience to take action.
Kate Morh
May 8, 2024
•
3
min read
Marketing
How to Get Into Marketing
The truth is, marketing is a vast and exciting field with a surprising number of paths you can take.
Floyd Wisozk
May 7, 2024
•
4
min read
Business
Which of The Following is Probably Not an Important Point to Include in a Business Pitch?
So, you've meticulously crafted a business plan, your product prototype is polished to perfection, and you're ready to conquer the world (or at least secure that coveted investment)
Kate Morh
May 6, 2024
•
3
min read
Marketing
Which Statement is True About Marketing Intermediaries?
Let's debunk some myths and reveal why these middlemen (and women) might be just the key to boosting your marketing success.
Floyd Wisozk
May 5, 2024
•
4
min read
Ecommerce
What is The Difference Between eCommerce and eBusiness?
Think of e-commerce and e-business like members of the same family
Kate Morh
May 4, 2024
•
4
min read
Analytics
Finding the Hidden Gems in Your Messy Data
Ecommerce data has the potential to be incredibly insightful, but only if it's managed properly.
Maria Lerkin
May 3, 2024
•
3
min read
Analytics
When Your Data Analyst Becomes Your New Best Friend
The world of ecommerce is a whirlwind of exciting roles: the superstar salespeople closing deals, the creative content gurus crafting those irresistible captions, and the ever-dependable customer service team.
Maria Lerkin
May 2, 2024
•
4
min read
Business
Celebrating Small Wins (Because They Matter!)
Running a business can feel like sprinting towards a constantly moving finish line.
Kate Morh
May 1, 2024
•
3
min read
Marketing
Which Statement About Marketing Channels is True?
In the realm of marketing, choosing the right channels is akin to navigating a complex maze.
Floyd Wisozk
April 30, 2024
•
3
min read
Marketing
Which Marketing Activity Helps Businesses Gather Information to Compete Effectively?
Content marketing is king, they say. But creating quality content consistently?
Floyd Wisozk
April 29, 2024
•
2
min read
Ecommerce
How Much Does The Average Ecommerce Business Make a Year
"How much money can I actually make?" It's the million-dollar question (or perhaps, the hundred-thousand-dollar question, depending on who you ask).
Kate Morh
April 28, 2024
•
6
min read
Business
What Must an Entrepreneur Do After Creating a Business Plan?
Congrats on putting pen to paper (or fingers to keyboard) and crafting a stellar business plan!
Kate Morh
April 27, 2024
•
4
min read
Ecommerce
How to Scale an Ecommerce Business
Congratulations! But hold your horses, partner. Scaling an ecommerce business isn't just about cranking up the sales volume.
Kate Morh
April 26, 2024
•
6
min read
Ecommerce
What is Ecommerce Business Plan
No business exists in a vacuum. The market analysis section is where you assess the competitive landscape.
Kate Morh
April 25, 2024
•
6
min read
Analytics
Data Hygiene Keep Your Data Clean for Better Results
Picture this: you're set to bake your favorite cake, but you realize your flour is past its prime and the baking instructions are riddled with errors.
Maria Lerkin
April 24, 2024
•
3
min read
Marketing
What are Five Marketing Strategies That Retailers Spend Half of Their Annual Budget On?
Let's break down the top contenders for the biggest chunk of the marketing pie.
Floyd Wisozk
April 23, 2024
•
3
min read
Marketing
How to Start Affiliate Marketing with No Money
The best part? You can get started even if you have more ambition than actual cash.
Floyd Wisozk
April 22, 2024
•
3
min read
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