How to Do Affiliate Marketing on Pinterest

Floyd Wisozk
May 9, 2024
min read
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Pinterest + Affiliate Marketing = A Match Made in Online Shopping Heaven

If you thought Pinterest was just for aspirational recipes and DIY fails, think again! It's a hidden gem for affiliate marketing, where visually-driven content can seriously boost your earning potential. Whether you're an affiliate marketing newbie or looking to diversify your platforms, let's dive into how to cash in on all that creative pinning.

Why Pinterest is an Affiliate Marketer's BFF

  • The Shopping Mindset: People on Pinterest are already in discovery mode, actively searching for ideas and products to try.
  • Long Shelf Life: Unlike fleeting social media posts, your Pins can drive traffic and sales for months, even years!
  • Visual Power: Eye-catching images and videos naturally draw attention to your affiliate recommendations.
  • Built-in Audience Tons of niche communities exist on Pinterest, making it easy to find your ideal buyers.

Setting Up Shop (Your Affiliate Shop, That Is)

  1. Business Account: It's free and unlocks analytics that are marketing gold.
  2. Claim Your Website: This verifies you own your content and allows for richer data on what people do AFTER clicking your pins.
  3. Optimize Your Profile: Keywords matter! Describe what you do and who you help within your bio and board titles.
  4. Disclose, Disclose, Disclose: Transparency is key. Use #affiliate or #ad in your Pin descriptions.

Pinning with Profit in Mind

  • Eye-Candy is King: Lifestyle shots, product close-ups, and helpful infographics outperform sloppy stock photos.
  • Not Just the Link: Write compelling descriptions that explain WHY someone should click through.
  • Keywords Everywhere: Use them in titles, descriptions, even the image alt text. Pinterest is a search engine too!
  • Be Consistent: Regular pinning shows you're active and helps you reach a wider audience.
  • Mix It Up: Don't ONLY post affiliate pins. Share helpful content and build a genuine following.

Types of Pins that Sell

  • Product Roundups: "Top 5 Cozy Sweaters for Fall" style Pins are highly clickable.
  • Before and Afters: Perfect for home decor, beauty products, or anything with a visual transformation.
  • Video Tutorials: Show products in action to increase trust and that click-through rate.
  • Seasonal or Trend-Focused: Capitalize on holidays, viral products, and what everyone's searching for at the moment.

Beyond the Basics

  • Idea Pins: Use this multi-page format to create step-by-step guides or more in-depth product reviews.
  • Pinterest Ads: If you have the budget, ads can amplify your reach and target specific audiences.
  • Analytics are Your Friend: Track what pins perform best and constantly refine your strategy,
  • Join Affiliate Networks: Find quality brands to promote, many offering Pinterest-specific resources.

Affiliate Marketing Don'ts on Pinterest

  • Spammy links: No one likes being bombarded with obvious sales pitches. Focus on value!
  • Ignoring Trends: Hopping on popular trends (tastefully) can lead to major traffic spikes.
  • Giving Up Too Soon: Like most online endeavors, consistency is crucial for success.

Pinterest Isn't a Get-Rich-Quick Scheme

Affiliate marketing on Pinterest is a long game with awesome potential. Imagine earning commissions off those gorgeous home decor Pins you'd be creating anyway! If you love sharing products you genuinely believe in, have a knack for visuals, and are dedicated to the process, Pinterest could be your affiliate goldmine.

Speaking of Shiny Things...

While you're busy conquering the world of affiliate marketing, don't let a clunky website hold you back. A well-designed eCommerce site seamlessly turns those Pinterest clicks into actual sales. Our expertise is in creating online stores that boost conversions. Contact us for a free website consultation – let's work together to achieve your affiliate marketing dreams!

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Floyd Wisozk

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