What Strategy Would Most Help an eCommerce Business Drive Traffic to Their Website

Kate Morh
May 22, 2024
min read
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You've got amazing products, a website that could make a designer weep tears of joy, and...crickets. No sales, no buzz, just the lonely sound of your hopes and dreams slowly deflating. Let's turn things around with some proven ways to bring those potential customers stampeding to your virtual storefront.

SEO – Your Unpaid Search Engine Bestie

  • Keywords are Key: These are the words people type into Google. Research tools (free and paid ones exist) are your secret weapon.
  • Appeasing the Google Gods: Website optimization, backlinks, and great content put you on their good side.
  • Patience, Young Grasshopper: SEO is a long-term game, but the rewards are oh-so-sweet.

Social Media - It's Not Just for Teens and Cat Videos

  • Find YOUR People: Where does your target audience hang out online? Focus your energy there.
  • Don't be a Billboard, be a Friend: Engage, entertain, offer value - the sales will follow.
  • Paid Ads Done Right: Highly targeted social ads can deliver amazing ROI if you know what you're doing (or hire someone who does!)

Email Marketing - The Old-School Champ Still in Fighting Shape

  • Grow That List: Offer enticing freebies in exchange for emails - think exclusive discounts, early access, etc.
  • Don't be Annoying: Nobody wants a daily spam bombardment. Be strategic and provide value.
  • Automate Like a Pro: Autoresponder series nurture those leads and turn subscribers into buyers.

Content Marketing - Become the Authority in Your Niche

  • Blogs, Videos, Infographics: Create stuff that solves your audience's problems or makes them laugh (preferably both).
  • Share the Love: Promote that content like crazy - social media, email newsletters, shouting it from rooftops...well, maybe not that last one.
  • Quality over Quantity: A few killer pieces are better than a ton of mediocre fluff.

Don't Forget the Power of...

  • Influencer Marketing: Finding the right partners in your niche can deliver a serious boost in traffic.
  • Customer Reviews and Testimonials: Social proof is marketing gold! Encourage those happy customer shoutouts.
  • Stellar Customer Service: Word-of-mouth is powerful, and amazing experiences encourage repeat business.

You Need More Than Traffic, You Need Conversions

Getting people to your website is only half the battle.  If your site is slow, confusing, or looks like it was designed in 1998, all that traffic won't mean a thing.

That's where we come in! Our eCommerce website building expertise transforms online stores into sales machines. Contact WebCool for a free consultation, and let's put that traffic to good use!

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Kate Morh

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